News

The power of influencers

By work experience student Ebony Abblitt With the rise of social media, it is no surprise there are people turning to these social platforms as a form of income or to launch a career in the media industry. July 2017 social media statistics reveal there are 17 million Australians using Facebook, with 12 million using…

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The great wage debate

By Strategic Partner Tom O’Meara In June, the Australian Football League agreed to a six-year pay deal for players worth $1.84 billion over six years and the average payment jumped from $309,000 to $371,000. An extension of the overall agreement is the unbelievable media coverage of Richmond’s Dustin Martin. He ended the drama last week by…

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Sustainable management starts with the community bank

By Graduate Consultant, Stuart Roberts Unlike many of my peers, subjects on ethics and corporate social responsibility really struck a chord with me at university. While others would groan with boredom, I connected with everything from the classic works of Plato and Socrates to the everyday ethical challenges of modern business. Moving from university into…

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The power of a good story

By Senior Consultant, Lucinda Szczypior  The successful launch of Australia’s first dementia village by Glenview Community Services and Font PR, has only reinforced to me just how powerful, a good story, executed well, can be. The story of Korongee centres around a concept for a ground breaking Australian first suburban village, to be built in…

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Legislative Council – what next

By Strategic Partner, John Barker The State Liberal Government is experiencing more than its share of opposition from the “independent” Legislative Council. It could be argued that some current members of the Legislative Council see themselves as a form of alternative Government rather than intended to be a House of Review. The Legislative Council currently…

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2017-18 State Budget wrap

Welcome to Font PR’s 2017-18 State Budget wrap for the fourth Liberal budget of this term. Drawing on his experience as a political journalist and government relations specialist, Font Managing Director Becher Townshend has provided his insight into the budget below. Along with Becher, John Barker of John Barker and Associates has used his vast knowledge of the government sector…

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Building the economy with infrastructure

By Strategic Partner Paul Arnold The north west is blessed with one of the best roads in the country between Devonport and Burnie, thanks to the spoils of marginal electorates. However, don’t scratch too far, alas we have the worst of infrastructure as well. Evening out the marginal seat expenditure pattern would be a little…

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It’s so bad… it’s good.

By Consultant Ned Worledge Have you ever watched a commercial, read a news article or looked at an advertisement which is so bad, ridiculous or cringe-worthy you had to show someone else? Or maybe the ridiculous tagline gets stuck in your head, spinning around your brain for days like an earworm. In the last few…

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All that glitters

By Consultant Georgi Wicks When I was younger and figuring out what I wanted to do when I (eventually) grew up, the allure of PR hooked me. I was seduced by party planning, rubbing shoulders with the well-to-do, and the glitz of publicity. However, now I am older, and perhaps a little wiser, I would…

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‘Sharenting’ – parenting in the Facebook era

By Senior Consultant Lucinda Szczypior As a new parent, I thought it was pretty harmless to share cute photos of my little man’s milestones on Facebook, including a video of him wearing just a nappy and learning to walk. But is this really harmless parental sharing?  Am I having a negative impact on his future…

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Brain drain battle

By Graduate Consultant, Stuart Roberts As a young, recently graduated Tasmanian, choosing whether to stick around, or succumb to the temptation of mainland employment was a decision I, and almost every one of my peers has had to contend with at some point. Personally, I know this is where I want to be, and I…

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Penalties adjusted to match changing workforce

By Strategic Partner, Tom O’Meara The reduction in penalty rates and a significant movement from full to part-time workers in the Australian workforce may have no connection apart from being topical, February stories. But what if they are connected?  What if part-time and casual workers have decided they only need to work Saturday, Sunday and…

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Are you serious? You’ve got to be kidding me

By Strategic Partner Paul Arnold The recently released TCCI Tasmania Report gives an interesting report card on the performance of the State’s economy. The report confirms that the largest employment industry for the North West (NW) in 2011 was manufacturing at 12.2 per cent of the workforce, followed by retail trade (11.5 per cent), with…

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What makes news?

By Consultant Ned Worledge Throughout working in media and PR, I’ve come across a common theme when approached to help publicise a story or issue. When we work, and effectively live in the bubble of our world, issues which have relatively little interest or importance to the wider community often seem highly important to us…

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2017 – Another Challenging Year Politically

By Strategic Partner John Barker With voters seemingly becoming more frustrated with major political parties and the perceived actions of their representatives, the 2017 Federal political scene is looking predictably unpredictable. The support of fringe groups and minor political parties, no matter how undisciplined they maybe, runs parallel with a declining interest in the contributions…

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The paywall has arrived

By Graduate Consultant Stuart Roberts The Mercury has taken a brave step forward as the first Tasmanian Newspaper to enforce an online paywall subscription. This is no unwarranted cash grab, this is inevitable action taken by a publication looking to sustainably produce high quality, well researched content into the future. The days of free, high…

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The Main Event

By Strategic Partner Tom O’Meara The value of major events is so often misunderstood that it creates such a divisive argument which sullies the truly great contribution to community and the state’s economy. Some of our major events attract government funding. Many don’t and for very good reasons i.e they are financially successful in their…

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Avoiding dairy at our peril

By Strategic Partner Paul Arnold Not long ago milk production was seen as the great white hope for Tasmania, and we were all set to be swept up in a wave of prosperity while well-meaning industry sources encouraged farmers to grow their herds, fill the factories and prepare for the ride. Despite the positive outlook,…

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Can this Federal Liberal Government survive?

By Strategic partner John Barker The implications of the extraordinary result of the July federal election is already very evident when assessing the recent performance of the Australian Parliament. Scraping over the line with a one seat majority in the House of Representatives and a very weak position in the Senate raises the obvious question…

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Thinking outside the bottle

By Consultant Ned Worledge Like 51 per cent of Australian males, beer is my usual alcoholic drink of choice. As a keen home brewer and pseudo-hipster who wishes he rode around town on a 70s Triumph Café Racer, the romantic idea of spending my days refining my own range of ales, pilsners, hefeweizens and lagers…

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Lets climb the paywall

By Graduate Consultant Stuart Roberts With leading international news publications gradually following the path of the pay wall, the divisive topic of free online content is bound to be a significant discussion in coming years. The digital age has brought our desire for breaking news to another level, with old fashioned fact checking taking a…

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Time to grasp the nettle on parliamentary reform

By Managing Director Becher Townshend There has been much debate in recent years regarding the size of the Tasmanian parliament and while not wishing to enter the political fray of such things, it is important to articulate the reason why we need to increase the numbers of representatives in both of the state’s houses. Put…

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Old western reputation management

  By Consultant Georgi Wicks As all businesses would know, during any decision making process, the implications of an organisation’s brand will be central. This is because perception drives reality – what people think of you or your brand drives how they interact with your organisation. You can spend years building your brand and reputation,…

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Don’t take the bait

By Graduate Consultant Grace Quinn The Internet is a daily battle for attention. With clickbait and endless spam constantly competing for consumer attention it can be hard for businesses to compete in a market that appears to be full of illusions, trap doors and trickery. Chances are you’d be lying if you said you had…

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Communication breakdown

  By Strategic Partner Tom O’Meara  To say that Tasmania is different to other states is in no way disparaging to our island state, it’s simply a fact, just as there are differences between the regions within the state and if nothing else the Federal Election has proven this fact. If you were living in…

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Ah Democracy…the last bastion of civilised society, or is it?

  By Strategic partner Paul Arnold  The recent federal election again raises the spectre of the role of the media and its unwieldy influence. Some media outlets choose to make celebrities out of controversial personalities and then wonder why they are elected. Hardly, the responsible way to govern a country. Makes us all look a…

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Tasmanian sport needs media support

By Consultant Ned Worledge  The Tasmanian media wear many hats, from educator to a vehicle for human kindness. But perhaps the media’s ability to influence the public agenda and public perceptions is possibly the most powerful hat of all on the rack. In an increasing digital age, the shift towards more localised news coverage has…

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Federal election: the campaign so far

By Strategic Partner John Barker With less than three weeks campaigning remaining the Federal election outcome is on a knife edge. Neither of the major political parties have had ‘cut through’ with the electorate. The ALP has run better grass roots campaign emphasising its usual electoral strengths of education and health. Bill Shorten has performed…

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2016-17 State Budget wrap

Welcome to Font PR’s 2016-17 State Budget wrap for the third Liberal budget during this term. Font Managing Director Becher Townshend has provided his insight into the budget below, drawing on his experience as a political journalist and government relations specialist. Along with Becher, John Barker of John Barker and Associates has provided his thoughts, using…

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Challenging Times

By Strategic Partner John Barker  The long threatened double dissolution of parliament with a Federal election for both Houses of Parliament on 2 July will become a reality following the Federal budget on 3 May. The performance of the Federal Government, particularly Prime Minister Malcolm Turnbull has been disappointing. The public expectation following his elevation…

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When you knew you were in big trouble…

By Consultant Ned Worledge  When I was about 13, I tried to move my Mum’s car to the other side of the driveway, just a little bit, so I could set up my skateboard ramp on the nice, smooth bit of concrete. I mean, it was only the width of the car one way, and…

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Holding the tide back with a shovel

By Font Strategic Partner Tom O’Meara It won’t happen without angst, but trying to hold back the Uberization of Industry in Australia is like trying to hold back the tide with a shovel. With the State Government advising the community that it will introduce legislation to allow Uber to operate a ‘ridesharing service’ you can…

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Brooks elevated to Ministry

By Managing Director Becher Townshend  Well, they saying goes a week can be a long time in politics, and if that is the case then the last 24 hours has been an eternity. Gone after 20 years as a member of parliament and the last two as a Minister in the Hodgman Liberal Government, is…

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Content Wars: Facebook takes YouTube head on

  By Graduate Consultant Stuart Roberts  Every day we engage in discussions with thought leaders, discover another hilarious video, and marvel at breathtaking pictures on the internet. But where do we seem to stumble upon all this free content? The answer for most of us is overwhelmingly Facebook. Facebook has long failed to recognise the…

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Back to basics

By Consultant Georgi Wicks  Because I spend my days producing and implementing in-depth social media strategies, I sometimes assume everyone knows the basics, they don’t, and I was reminded again recently. So, to kick off 2016 my resolution is to stop assuming everyone knows what I talking about, and to start with the basics.  …

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You’re not as open minded as you think and here’s why you don’t believe me

By Consultant Trent Swindells  Working in PR and communications means learning to accept failure. I’m not talking about how my mother wishes I’d gone into medical school. What I mean is that anyone working in communications must understand what it means to engage with that mysterious, fickle and demanding beast known as ‘the public’. Some…

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Houston, we have a problem

By Font Strategic Partner Tom O’Meara Interesting how a few lines in a 76-page report stick like a barnacle and simply won’t exit the brain cavities. It happened this week when reading through the Tasmanian Report which provided a warts and all commentary by well-recognised economist, Saul Eslake. Saul was engaged by the Tasmanian Chamber…

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North west Tasmania, the new tourism Mecca of the future – if only…

  By Font Strategic Partner Paul Arnold Tourism is reported to be the second-largest economic contributor to the Tasmanian economy, worth around $1.3 billion per year. The MONA-led tourism recovery is serving southern Tasmanian tourism interests in an amazing way and the sight of construction cranes building new accommodation is most welcome. It’s a long…

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New age celebrity endorsements: social media celebrities

                      By Consultant Ned Worledge  Celebrity endorsements are nothing new. The fashion, make-up, alcohol, soft drink, bottled water, airline and wrist watch industries, among many, many others are guilty of using celebrities to promote their product. Today, people understand the use of celebrities to push…

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Love local radio? Podcasts can be local too

                    By Consultant Trent Swindells  I love podcasts. In the car, walking the dog, doing the housework – it’s all good podcast time.  I worked in commercial radio for around 20 years and there are many, many, many things I don’t miss about it, but I still…

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Five ways to regain momentum following a PR spike

  By Consultant Ned Worledge For weeks, or even months you plan a major announcement for your client. Finally the day arrives and you share the information with the world. Your perfectly timed, perfectly orchestrated event attracts outlets from all around town and you spend the afternoon organising interviews for your client on radio drive…

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The New Federal Leadership – Performance, Challenges

      By Strategic Partner John Barker To win and maintain the support of Australian voters a key ingredient for any political party is to attract the ‘middle ground’. This often requires a significant switch of party attitude if not policy and demands a leader with charismatic qualities. Bob Hawke did it in 1983.…

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Wanted – new class of entrepreneurs

By Font Strategic Partner Paul Arnold Our economic fortunes and consequential employment opportunities are driven largely by entrepreneurial vision. There is no better place than north west Tasmania to enjoy observing a large number of individuals who have shown the way in so many areas of economic prosperity. Some of the pioneers that we ‘own’…

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Launceston the university city

By Font Strategic Partner Tom O’Meara The $200 million project to relocate the University of Tasmania’s (UTAS) northern campus to the edge of the Launceston CBD will create an education-driven economic revolution for the city, and while such a project was never going to be easy, please – all naysayers, take a deep breath and…

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The future is written…

By Consultant Trent Swindells If you could have your education over again, what would you do differently? Maybe you wish you’d invested your time in computer science and developed the Google search algorithm, or the iPhone? Or perhaps you wanted to follow your passion and become the world’s greatest saxophonist? Personally I love writing and…

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Conscience vote – call for action

By Strategic Partner John Barker The Federal Liberal Government is rapidly placing itself in a no-win situation with its continued endeavour to oppose a parliamentary conscience vote on marriage equality. The issue has increasingly strong public support and delaying further consideration by not allowing all of its members to vote on conscience in the parliament…

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Tesla – disruptive technology at its best

By Managing Director Becher Townshend  For those that don’t know, other than being a passionate communicator, I’m also a bit of a car nut. Well actually, it would be fair to say that I have an unhealthy obsession with cars to the point that my first childhood memory is playing with a little yellow toy…

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Social media marketing – the next generation of advertising

By Graduate Consultant Emily Dunn Why is the iPhone the best thing since sliced bread? With a double dose of cynicism it could be argued that our increasingly idle, small-attention-span lifestyles have created a demand for products that give us instant gratification and everything we need in one package. Yet looking at it from a…

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PR advice for the families of Game of Thrones

By Consultant Trent Swindells When season five of Game of Thrones reached its terrifying conclusion, it set yet another high watermark for a series that has really captured the zeitgeist, breaking records for illegal downloads and seizing office watercoolers everywhere. The season finale also marked the point where the TV show’s producers caught up with…

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Teens and Facebook still friends

By Consultant Georgi Wicks Facebook is still the number one social media platform for teens, a 2015 study has reported. Published by Pew Research Centre in the USA Teens, Social Media and Technology Overview 2015 confirmed not only the popularity of Facebook among adolescents, but also that smartphones are facilitating the shift in communications of…

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Tasmania attracts national communications forum

  By Senior Consultant Lucinda Szczypior   If you are reading this article, you are no doubt aware of the power that public relations has to bring about huge transformations in the way we live and work. As a member of the Public Relations Institute of Australia (PRIA) Tasmanian Council, I am excited to tell…

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2015-16 State Budget wrap

Welcome to Font PR’s 2015-16 State Budget wrap for the second Liberal budget during this term. Font Managing Director Becher Townshend has provided his insight into the budget below, drawing on his experience as a political journalist and government relations specialist. Along with Becher, John Barker of John Barker and Associates has provided his thoughts,…

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Manufacturing – a key ingredient of a diversified economy

  Font Strategic Partner, Paul Arnold gives his views on Tasmania’s North West economy The manufacturing base of the North West economy is a key strength that has emerged over the past 40 years. While the mining region’s heritage has a century of history, it is only the emergence of manufacturing expertise that has brought…

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What does your LinkedIn network say about you?

    By Consultant, Trent Swindells  Having just landed a job at Font PR, I can tell you first hand that the Tasmanian job market is as competitive as ever. Some people will do anything to try and get a competitive edge, including faking relationships on LinkedIn. If you’re not yet familiar with LinkedIn –…

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Four handy tips to help you feel confident in the digital age

By Graduate Consultant, Emily Dunn   In the last Source edition we explored the significance behind the terms digital immigrant and digital native in modern society. We looked at how the digital age has transformed communications and how some are able to better assimilate to these changes than others. In a nutshell, a digital immigrant…

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When TED Talks – we listen

  By Senior Consultant, Jacquie Ray    Here is some bad news for anyone who dreads public speaking. Unfortunately, the opportunity to represent your organisation and engage with audiences through a speaking engagement is not to be missed. That is, unless your presentation is dull and your public speaking skills are not top notch. It’s…

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The next state budget

  Government relations expert and former Cabinet Minister John Barker gives his views on the upcoming 2015-16 state budget    The second liberal State Government budget which is to be handed down on 28 May is critical to the continued rejuvenation of the State’s economy. The first budget, a measured, steady document, has been effective…

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Why bother with public relations?

  By Managing Director, Becher Townshend  Lately at Font we’ve been approached by a number of organisations asking the question, why bother with public relations. We understand the need for dealing with the media and we’re happy to talk when they ring, but why is it important to go beyond this and communicate in a…

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Supporting Tasmania’s creative industries

    By Senior Consultant, Lucinda Szczypior As a proud Tasmanian company with a long track of philanthropic support to the arts and community sector, Font PR has been working in partnership with Ten Days since 2010 on the acclaimed, biennial, multi-arts festival – the Tasmanian International Arts Festival (formerly known as Ten Days on…

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Understanding the modern world as a digital immigrant

  By Graduate Consultant, Emily Dunn Do you remember a time not so long ago when cassette players were the bee’s knees and VHS players were the future of home entertainment? Well if you do then you probably belong to a category defined by academic Marc Prensky as ‘digital immigrant’. Prensky, a digital immigrant himself,…

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Hashtag #generation: using hashtags to market your business on social media

Social media platforms have revolutionised marketing in the digital age and businesses are now encouraged to have a ‘social’ side, offering endless opportunities for public exposure. Where traditional forms of marketing focused on one-way monologues with their audiences, social media marketing presents the opportunity to engage in two-way dialogues, breaking the barriers in business/consumer relationships.…

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The butterfly effect: every sale counts

Font Strategic Partner, Tom O’Meara discusses the boost in the Launceston economy    It’s not often that the sale of pub, or should I say hotel, is considered a confidence booster for the local economy. But the recent $10m sale of Launceston’s Sebel Apartment Hotel is an exception for a variety of reasons including the…

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North west economy promising outlook

Font Strategic Partner, Paul Arnold gives his views on Tasmania’s north west economy   Businesses and industry on Tasmania’s north west coast are thriving, yet the economic conditions making this happen appear to be influenced by external market forces such as the Aussie dollar and overseas investment interests. However, falling short is the mining industry…

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Goodbye SEO, hello PR

Step aside SEO kings, PR pros are taking the throne. Gone are the days of SEO tactics promoting your website to the world, PR skills are now taking over the SEO game. As previously written in The ABC of SEO, Search Engine Optimisation (SEO) is an essential factor in digital success. However, now thanks to…

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It’s a positive news story…also, no one cares

So you’ve just spent squillions of dollars on the latest wiz-bang thingummy that’s going to boost your organisation’s capacity by…well let’s just say, a lot. You enthusiastically call the media only to be told (shock horror) they’re not interested in your ground-breaking news. Don’t be disheartened. More often than not a rejected media opportunity is…

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Politics – the year ahead

Government relations expert and former Cabinet Minister John Barker gives his views on politics in 2015   This year is shaping up to be a year of political contrasts when considering the Tasmanian and Federal political landscape. The State Liberal Government, still in its first year, is performing well. The Government’s primary objective of honouring its…

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Survey shows radio still a force to be reckoned with

The latest Hobart radio survey makes for an interesting read and is particularly timely given the recent cuts to funding at the ABC. The survey, which is the first to be conducted in 12 years, has confirmed that ABC Local Radio dominates radio listenership in the south of the state, reflecting what I suspect is…

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Social media secrecy: not always a good thing

Social media is constantly evolving and while it has opened up the lines of communication across the globe, it has also inadvertently stopped some individuals from voicing opinions in fear of social backlash or ‘trolling’. However, a new range of smartphone apps is set to turn this around, yielding both positive and negative results. Two…

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Social media business bullies: Getting back reputational control

Social media gives virtually anyone the opportunity to share information and opinions on any given topic. The platform has changed the face of consumer engagement and communication strategy forever, yet the implications of this are only just being realised. The outcome of a recent social media campaign instigated by opponents to Australian halal food certification…

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When all publicity is not good publicity

  If the recent local government elections in Tasmania told us anything about communications, it was that reputation built over time and an ability to engage with the community are the keys to success. Last time I put pen to paper I argued that there can be times when all publicity is good publicity hopefully…

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Wearable technology, the next frontier

Wearable technology seems to be the phrase on everyone’s lips (or wrists) and with good reason, as they are changing every day activities in drastic ways. In short, wearable technology is any device that can be worn by a consumer that tracks data, most commonly related to health and fitness that is then synced with…

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Protect your digital ASSets

Iconic influential rock band The Tea Party, notorious for making headlines for their real life musical escapades, are turning their headlines to online, highlighting the importance of protecting your digital identity. The band’s frontman Jeff Martin recently confirmed they knocked back a multi-million-dollar offer for the sale of their domain name, theteaparty.com. The offer was…

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When all news is good news!

  It may be a cliché in public relations terms, but turning a negative into a positive is the ultimate aim of communications activity. While this might be the goal, there are simply times when it is impossible to turn a bad news story around. However, the backend of social media sites such as Facebook…

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Tasmania’s creative and academic endeavours to be honoured

  Emerging Tasmanian medical researchers and writers have been given the chance to have their work recognised and rewarded thanks to the newly founded Erica Bell Foundation. The late Dr Erica Bell had an incredible impact on Tasmania’s medical and literary world, publishing more than 100 academic research papers and five books during her time…

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Say hello to Ello!

  Ello, also referred to as the Anti-Facebook, is the latest addition to the arguably already oversized social media family. Created by a small group of designers and artists, Ello was originally a private social network. As more people wanted to join the network, a public version of the website was created. There’s two major…

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2014-15 State Budget wrap

Welcome to Font PR’s 2014-15 State Budget wrap for the first Liberal budget handed down in 16 years. Font Managing Director Becher Townshend has provided his insight into the budget below, drawing on his experience as a political journalist and government relations specialist. Along with Becher, John Barker of John Barker and Associates has provided…

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You’re a fool if you don’t involve your PR in decision making

  If you’re not involving your public relations people in the strategic decisions of your business then you are a fool. A study by the University of Southern California (USC) has found that organisations that allow PR and communications to play an active role in strategic planning, take their recommendations seriously and believe it contributes…

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Six key tips to get your story in the media

  The need for communications professionals to think past writing and issuing their next media release to consider its content and the recipient of their pitch much more carefully, was just one of the messages presented to an audience of over 100 people at the Public Relations Institute of Australia (PRIA) Tasmania’s first event. The…

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iPhone: the secret tracking device

  On the back of last month’s articles on changes to the U.S laws pertaining to police powers and searching mobile phones, as well as Facebook following your every more, we decided to dig a little further. Many of us can’t live without our phones and with approximately one third of Australians using iPhones, it’s…

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Facebook has been following your every move

  Many of us fail to realise that in essence, Facebook records every move we make. Don’t believe it? Try this. Log into your Facebook account, go to your own profile and then click “activity log”.   On the left-hand side menu underneath “comments” there is another option labelled “more”. At the bottom of the…

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Digital privacy: is your mobile phone data safe?

  With the ever changing digital landscape, a primary concern for many people is ensuring personal privacy. Mobile phones can now hold very sensitive and private data, such as banking details, contacts, notes, calendar activity and emails. While there is added in-built security measures to keep this data safe, concerns have been raised that a…

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Sterling Silver – two sides of the NBA crisis coin

  It seems everywhere we turn these days there’s another sports scandal. AFL club Essendon took centre stage in Australia last year with its drugs scandal, and now it’s one of the world’s biggest sporting affiliations that’s battling a very public crisis that gained significant attention in the media – the National Basketball Association (NBA).…

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Facebook updates bordering on invasion of privacy

  Facebook has recently come under fire with the announcement of yet another in a string of updates for its mobile application. The update holds the ability to pick up sounds through your smartphone’s microphone, which according to critics borders on invasion of privacy. The feature is designed to pick up the background sounds of…

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Tasmania’s public relations professional group relaunched

  We are proud to announce Font PR Senior Consultants Jacquie Ray and Lucinda Bray have been elected to hold roles on the Public Relations Institute of Australia (PRIA) State Council. Both Lucinda and Jacquie join the newly-formed State Council, with other Tasmanian PR professionals Susan Moore, David Nicholson and Justin Merrigan. Jacquie has also…

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The ABCs of SEO

  What is this ‘SEO’ term that people keep banging on about?  And do you need to know about it to be successful online ? In short, Search Engine Optimisation (SEO) is the practice adopted by online content makers to position their websites in high-ranking search results. And yes, you really do need it to…

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Making news last

  Newspapers are on your doorstep one day and lighting the fire in your lounge room the next – the stories are read and disposed of within a day. Further, long gone are the days when news was read at the breakfast table and watched on the box at 6pm. The internet has significantly changed…

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Liberal Ministry

  Cabinet Will Hodgman MP Premier Minister for Tourism, Hospitality and Events Minister for Sport and Recreation Minister for Aboriginal Affairs Jeremy Rockliff MP Deputy Premier Minister for Education and Training Minister for Primary Industries and Water Minister for Racing Michael Ferguson MP Minister for Health Minister for Information Technology and Innovation Leader of Government…

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The political landscape has changed

  Hold on tight ladies and gentlemen for what is likely to be a radical change emanating from the Executive Building in lower Murray Street, Hobart. This process of renewal will not only be driven by the new state government emboldened with a resounding majority delivered by regional Tasmania, but also by the Federal Government,…

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Benefits of work experience

  By work experience student Emily Schade With Bachelor degrees becoming the new high school certificates and enrolments at UTAS alone up 6.8 per cent in the first semester of this year, entering the job market is now as fierce a competition as ever. In order to stand out from the crowd, graduates require a…

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Finding success on LinkedIn – Part 2

  Part one of our two-part series on finding success on LinkedIn focused on the basics of the networking platform. Part two aims to present a more in-depth review of using your account to build your network and help achieve your professional goals. One of the main issues with LinkedIn is that it’s easy to…

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Finding success on LinkedIn

  LinkedIn is becoming a vital part of everyday business life, with job seekers, employers, clients and associates alike using the social media platform to make business connections, receive industry-specific information and to promote themselves or their business. It also enables head hunters or recruiters to judge an individual’s credibility, skills and business networks. In…

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Five simple election campaigning tips

  With the state election fast approaching, there is no better time to discuss the essentials behind running a successful election campaign. During election time, there are lobbyists left, right and centre, so you must ensure that you know exactly what you want to achieve from your campaign before you start. In order to assist,…

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What will the state election mean for you?

With the state election date set for 15 March, now is the time to think about how you would like to influence outcomes for your organisation, or simply to make Tasmania a better place. Arguably Tasmanians haven’t had such an opportunity to influence the electoral process since 1998. That’s because for the first time in…

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Are you ready for Jelly?

  Jelly, a new social media application created by Twitter co-founder Biz Stone, has been labelled as the ‘new play toy for brands’. The free application allows users to request answers to questions that are primarily image based. It also asks users to share knowledge rather than share information. For example, if you were to…

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Sochi Olympics – not so social

  It’s common knowledge that Australians love their sport and are passionate about supporting their sporting heroes. With this in mind, it comes as no surprise that the recent decision by the Australian Olympic Committee to place a partial social media ban on athletes competing in the Sochi Winter Olympics has received mixed reactions. Phones…

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Gen Y guide to Christmas social media etiquette

  Social media can be a great tool for quick and easy communication. It’s a cost efficient and simple way to talk to those you can’t necessarily be with in person. However, it is important to remember the etiquette attached with the use of social media, especially at times such as the Christmas holiday period.…

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Parliament over until the State Election

  In the early hours of the morning on Friday, 22 November 2013, State Parliament adjourned until 4 March 2014. However, this adjournment is not necessarily set in stone. Since State Parliament’s adjournment for the year, Greens leader Nick McKim and others have criticised the Legislative Council for shelving the many items of legislation that…

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