News no longer breaks it tweets.

So if youre not already online, you need to be.

Our research shows the two most popular social media platforms in Tasmania are Facebook and Twitter, making them the best places to start.

Here are our 12 top tips for joining the world of social media:

1. Try listening first Have a look and listen to whats being said about your organisation online and monitor what others in your sector are doing and saying.

2. Know why youre doing it Are you building your brand, talking to your community, calling for action, raising awareness, fundraising or promoting a specific event?

3. Have a plan Set some boundaries or guidelines for social media activity and nominate staff responsible for generating ideas and content as well as monitoring and responding to online community feedback or questions.

4. Be prepared You already know the potential issues that could be harmful to your business, so write them down and prepare appropriate social media responses.

5. Choose wisely There are bound to be social media platforms that work for your business and others that simply wont. Examples include Facebook events, causes, groups or community pages and Twitter handles and #tags.

6. Relate to your audience Understand that when it comes to social media your language will need to be tailored to suit the conversational nature of the medium.

7. Add value Give your audience a reason to talk to you, whether it be providing insight, asking for feedback or offering deals, you need to give them a reason to stay in touch.

For example, dont just post a media release if you can ask a question instead. Those engaged in social media want to hear opinion or be provided with an opportunity to post their own.

8. Dont isolate it Work your social media efforts into all of your other communications. Dont forget about social media when youre communicating through traditional channels.

For example, link back to your website, include a Facebook like button and incorporate links in your email signatures.

9. Dont neglect it While it is free, social media is resource intensive and an inactive social media presence can do more harm than good.

10. Be transparent When youre not going to be online inform your social media community and provide an alternative contact.

11. Dont panic Use common sense and be polite, honest and timely. If someone posts something inappropriate let them know why youve removed it.

12. Evaluate your performance Review your online presence and ask yourself if youre achieving your goals. Look at what has worked and what hasnt and plan your next move.

Some people will try to tell you theyre a social media guru, but the fact is, due to its ever-changing nature theres no such thing. Some things will work better than others. So just experiment and most importantly have fun and enjoyit!

For more information or to arrange social media training contact us!