How We Do It

We strongly believe in starting with a good plan, and the best plan starts with analysis. That’s because before you can reach your destination, first you need to know where you are. We look at everything – your objectives, target markets and audiences, key messages, your brand profile and brand values, competition, organisational KPIs, existing communications, resourcing and anything else that impacts on your current situation.

Teasing out all of the elements that contribute to your situation analysis helps us to define where you need to focus your attention to achieve your objectives. And we know from experience that this typically differs from job to job. That’s why a strategic, tailored plan that outlines which communications and marketing tools to use when and how, is the best way to reach your goals.

But rather than write pages of theory and pontification, we thought we’d share a few of our diverse projects instead.