Font Public Relations was approached by Ten Days on the Island to provide marketing services for the flagship inclusion in the 2011 festival program, Power Plant, which was presented in Hobart from 26 March to 9 April.
Power Plant is an enchanting series of sound and light installations from the UK. It had been a sell-out success in several UK centres, including the Edinburgh Festival, and travelled to Hobart immediately following seasons in Sydney and Hong Kong.
The installations were placed in Hobart's Royal Tasmanian Botanical Gardens, which were transformed into a nocturnal art gallery for the festival. Patrons were invited to wander the garden paths to experience Power Plant, lingering at individual pieces if they wished.