In February 2010, Font PR were engaged by Hobart business couple Marie-Chris Lottenbach and Terry Cromer to deliver a range of public relations services designed to increase the profile of their new five star accommodation enterprise.
Marie-Chris and Terry had already established two first class apartments on Hobart's waterfront, The Admiral's Loft and The Admiral's Suite, which were being successfully managed by Sullivans Cove Apartments.
After purchasing two additional penthouses, to also be managed by Sullivans Cove Apartments, our clients determined that their collection of four properties would benefit from being grouped beneath a masthead brand - The Admiral's Collection.