While good issues management will reduce the likelihood of crises occurring, circumstances, often beyond your control, can create situations with the potential to cause significant harm.

The role of communication is at its peak during a crisis and Font Public Relations provides the expertise to ensure our clients are well prepared, well in advance and when things get tough, are effective in mitigating adverse consequences.

Proactive media relations is the cornerstone of Font Public Relations' success.
The results of our media campaigns speak for themselves successful strategies that get our client's messages heard.

Why are we successful?

We know a good story when we see one
We know what rates
We pride ourselves on our good relationships with the media
And we know that an effective media campaign is based on more than good reflexes

At Font Public Relations were proactive and assist our clients with the good and with the bad. We have the skills and experience to get your issues and views to the forefront.

Why plan ahead? Perception becomes reality in an instant within todays electronic environment. Word-of-mouth carries the extra weight of being spread on the internet and TV stories are measured in seconds.

And to enable you to face the media with confidence, Font Public Relations runs Tasmania's most informative and entertaining media training. When you have an important announcement to make or you need to set the record straight, you need to get the message right the first time. Media training with Font Public Relations will show you how professional people communicate effectively.

Font Public Relations has run media training for professionals and managers successfully for many years and our media training is ideal for those on the frontline as well as those who provide the support and back up in times of media interest.

Font Public Relations consultants hold particular expertise in Government relations and understanding the mechanisms behind how decisions in Parliament are made.

Through a strategic partnership with our Parliamentary Advisor John Barker, Font is able to offer clients greater insight into political process.

It was a dark and stormy night...

It was the best of times, it was the worst of times...

In the beginning...

It takes more than a great opening line to make a publication readable, meaningful and professional.
It takes planning, knowledge and the ability to turn complex concepts into attractive, easy-to-understand publications.

From promotional brochures to information manuals, community newsletters and annual reports, Font Public Relations can advise you on how to plan, prepare and use your publications to maximum value.

Font Public Relations publication services include:

Annual reports
Promotional and information brochures
Internal and external newsletters

Modern public relations practices apply powerful and cost-effective communications techniques to differentiate individual tourism products and attract the interest of specific target audiences.

Font Public Relations specialises in helping tourism businesses develop and execute marketing communications to enhance travel conversation and increase awareness amongst travel media and consumers.

Developing media kits, distributing targeted media releases, enhancing your online presence, entering awards, hosting journalists and making material readily available to travel and leisure media, are all central to the task of differentiating your tourism business from the next.

Font Public Relations draws on the outstanding tourism industry experience of Richard Crawford and Michelle Grima to craft expert strategy and actions specific to tourism promotion. Richard and Michelles practical industry experience, deep understanding of the Australian tourism industry, and close relationships with national travel and leisure media outlets, underpin their ability deliver the strategic and tactical communications services required to extend awareness, gain valuable editorial exposure, and ultimately influence traveler behaviour.

Leading tourism sector clients we have recently been engaged by include MONA, Federal Group, Lilianfels Blue Mountains Resort & Spa, Cradle Coast Authority, The Admirals Collection, and Tasmanian Air Adventures.

Managing Director Becher Townshend has trained hundreds of Tasmanian corporate, government and community leaders over many years.

His background as a senior journalist and experienced public relations professional, coupled with an ability to interpret matters of interest from the journalist's point-of-view makes Becher an ideal media trainer.

To register interest in media training fill out the form here.

Relevent, current, informative - Bill Costin Sorell Council

Bechers approach was with good humour, lots of examples and experience. The practical parts in the afternoon were strong points.
- Stephen Carnaby Anglican Church

Kept my interest throughout. A day well spent confidence builder! - Peter Bushby Real Estate Institute of Tasmania

Simple, easy to follow messages. Practical interview helped put points into practice. - Sally Faulkner Calvary Health Care Tasmania

Made participants feel comfortable, kept them involved. - Carol Cox Mayor - Flinders Council

Great practical knowledge and very well presented. Excellent seminar. - Nick Heath Hobart City Council

Excellent, well paced, informative. Exceeded my expectations. - Vanessa Cox Tas ICT

Matched my requirements well - Anna Curtayne West Tamar Council

Thank you Becher- excellent - Fiona Horwood Menzies Research Centre

Excellent insight into how the media operates. Presenters knowledge and skill level shone through. Useful. - Phillip John WorkCover Tasmania

Organisations engage in sponsorship activities for a variety of reasons (and in differing ways) according to their marketing objectives and the position of their brand in its lifecycle. Font Public Relations helps organizations to develop policies, procedures, and return on investment mechanisms to guide their sponsorship activities.

Typically, engagement in sponsorship activities provides valuable opportunities for organizations to communicate marketing messages to their target audiences. In this way, sponsorship objectives should reflect your overarching marketing objective - to change target audiences attitudes and behaviours.

Unlike donations and philanthropic undertakings, effective sponsorship activities should deliver a demonstrated return on investment. With this in mind, Font Public Relations have developed a Return on Investment Assessment model to help organizations
uniformly assess and benchmark sponsorship applications measuring return on investment and evaluating alignment with organisational values and objectives.

When making sponsorship investment decisions, we encourage our clients to place value on the ability to promote a particular message (beyond a corporate logo) in innovative ways that maximise impact and extend audience reach.

Some of our key services in respect to sponsorship:

• Specialist advice and modeling for organisations seeking to implement a sponsorship return on investment model and improve leveraging.
• Training and advice to organisations seeking to measure and improve their sponsorship earning capabilities and financial outcomes.
• Development of Sponsorship Policies.
• Sponsorship workshops and seminars.
• Negotiation and preparation of Sponsorship Contracts.
• Keynote addresses at conferences, meetings, and events.

Font Public Relations is well versed in the planning and smooth management of corporate events.

Our team has developed an intimate knowledge of the lengths that are needed to be undertaken to ensure any event runs without a hitch. Our work has been recognised for its attention to detail and success in generating interest from stakeholders and the media.

Building from a public relations foundation enables Font to capitalise on our knowledge of the whos who, whats what and whens best.

At Font our event management experiences ranges from formal sit down Award dinners for 500 and glamorous cocktail parties through to staged media events and speaking engagements.

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Font Public Relations works from a strategic basis, taking the time to fully develop communications plans that set out in detail how we will go about achieving your objectives.

We cut through the clutter to analyse your circumstances using research, consultation and analysis of local, national and international case studies.
And because strategic communications have a specific business purpose, we articulate a plan that aligns to your corporate strategy.

A strategic communications plan developed by Font Public Relations provides a roadmap for strategic communications that will assist your organisation to more effectively deploy resources, manage issues to minimise risk and enhance organisational responsiveness.

Your strategic communications plan equips you with the tools to to dictate your own destiny.

However, if your project is time-defined - a conference, product launch, a charity promotion or industry awards for excellence - Font Public Relations will create a publicity strategy and event management plan tailored for perfect fit.
Our work is recognised for its attention to detail and our success in generating interest from stakeholders and the media.

Building from a public relations foundation enables Font Public Relations to capitalise on our knowledge of whos who, whats what and whens best.

National research earlier this year revealed that Facebook and Twitter have overtaken searching as the most popular online activity. Almost four in five of Australias nine million social media users sent or shared a photo in the past year, and nearly three quarters sent or shared a link. Social media has moved out of the realm of new media to mainstream.

Tasmanian research undertaken by Font Public Relations has revealed that currently 58 per cent of Tasmanians are engaged in some form of social media.

Fonts training encompasses an introduction into social media and covers:

• the history of social media (a quick overview and some interesting statistics)
• social media in a Tasmanian context (who is using it and what platforms are they using?)
• social media policy and procedure (how to protect your personal or company brand)
• an introduction to Facebook (how it works, why it works and what communication works best)
• an introduction to Twitter (how it works, why it works and what communication works best)
• an introduction to YouTube (how it works, why it works and what communication works best)
• an exploration of successful case studies demonstrating how social media can be used effectively for reputation building, brand awareness and community engagement
• sharing is caring what do individuals want from you and how can you make it easy for them to access it?
• resource allocation (what do I need to invest to make this successful)
• social media into the future

Throughout the training participants will have the opportunity to ask questions and draw on real world examples to enhance their knowledge of social media platforms and communication.

To register interest in social media training fill out the form here.