News

FontCast episode 12 – A new independent MP with Madeleine Ogilvie

Tasmania has a new MP for Clark as Madeleine Ogilvie returns to State Parliament but she will not be rejoining the Labor Party, instead opting to sit on the cross bench as the first independent in the Lower House in more than 20 years. The returning MP told Brad, Becher and Brad why she made…

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FontCast episode 11 – Former Premier Paul Lennon talks labor’s future

Parliament is back after winter and Brad, Becher and Brad analyse the newly released opinion poll. They’re also joined by new Independent MLC Meg Webb to thrash out where the pokies debate is likely to go from here. Listen to FontCast episode 11 here or subscribe to the FontCast on your favourite platform via the links the…

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Bacon calls it a day

The state political landscape is poised to go through a further significant change, with Labor’s Scott Bacon announcing his resignation from state politics, stating after nearly a decade it is time to move on. A major vote winner in the former seat of Denison, which is now known as Clark, Mr Bacon served as both…

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FontCast episode 10 – The pokies debate rages on with Meg Webb

Parliament is back after winter and Brad, Becher and Brad analyse the newly released opinion poll. They’re also joined by new Independent MLC Meg Webb to thrash out where the pokies debate is likely to go from here. Listen to FontCast episode 9 here or subscribe to the FontCast on your favourite platform via the links the…

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FontCast episode 9 – The state of Tasmania’s media with Linda Hunt and Lucinda Szczypior

Is there enough diversity of media ownership in Tasmania? What’s being done to address the professional barriers women encounter while working in media? Becher and Brad are joined by Linda Hunt from the University of Tasmania’s media school and Font PR Senior Consultant Lucinda Szczypior to discuss the health of the State’s media industry. Listen…

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FontCast episode 8 – The politics of sport with Steve Old and Jim Wilkinson

Did Premier Hodgman make the right call excluding Sue Hickey from his Cabinet reshuffle? Which sporting code will win the race to have a Tasmanian team in a national competition? Becher, Brad and Brad unpack the recent front bench changes and then discuss the politics of sport with Steve Old from the Tasmanian Hospitality Association and former…

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July 2019 Cabinet reshuffle

Premier Will Hodgman’s reshuffled Liberal Government Ministry will be sworn in today. The changes see the departure from Cabinet due to ill-health of Jacquie Petrusma, and Mark Shelton elevated to Cabinet as the Minister for Police, Fire and Emergency Management and Minister for Local Government. Premier Will Hodgman will take on the Advanced Manufacturing and…

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Morrison’s Ministry sworn in

By Partner Brad Stansfield Following their unexpected election win, yesterday the re-elected Morrison Government’s Ministry was officially sworn in. While the result in Bass is yet to be officially declared, it appears the Liberals have won Braddon and Bass from Labor with swings of over five per cent; Labor has retained Lyons and Franklin; and…

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Font PR 2019/20 State Budget wrap

Welcome to Font PR’s 2019/20 State Budget wrap for the second Liberal Budget of this term. Drawing on his experience as a political journalist and government relations specialist, Font PR Managing Director Becher Townshend has provided his insight into the Budget below. For those with less time to spare, we have also put together a video of Becher’s summary,…

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FontCast Federal election special with Kevin Bonham

How did the pollsters get it so wrong? Becher, Brad and Brad are joined by political analyst Dr Kevin Bonham to break down Australia’s Federal election result. Listen to the FontCast Federal election special here or subscribe to the FontCast via the links the below: iTunes Spotify

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Social media skeletons changing the face of politics

By Graduate Consultant David Abbott Social media skeletons have been jumping out of candidates’ closets left, right and centre this Federal election campaign, dominating media discourse and infuriating political parties.  While holding people accountable for their past actions and words is in essence a good thing, the increasing regularity of these slip-ups and the intense media scrutiny which has…

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Left takes control of Leg. Co.

By Partner Brad Stansfield Things have certainly become harder for the Hodgman Government following this year’s Legislative Council elections. Although Government Leader in the Upper House Leonie Hiscutt comfortably retained her seat, the Liberals failed dismally in Pembroke to unseat Labor’s low-profile Jo Siejka following poor candidate selection and also failed in their bid in…

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FontCast episode four

The latest FontCast is out now, following a massive week in Tasmanian politics. Hear Brad Stansfield’s thoughts on the Speaker; he goes head to head with TICT’s Luke Martin on the Mona $50m; and special guest The Australian’s Matt Denholm on the Federal election campaign to date and the role social media has played. Subscribe…

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FontCast episode three

In episode three of FontCast, special guest Roger Hanson talks about the Federal election and what it means for regional Tasmania. Then we hear from The Mercury’s Emily Baker on who won the first week of the election campaign in Tasmania. Subscribe via the links the below: iTunes Spotify

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FontCast episode two

Tune in for Brad, Bech and Brad’s unfiltered thoughts on the budget and budget reply, as well as our very special guest Bob Cheek’s opinions on Sue Hickey, AFL, tourism and much more.

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FontCast episode one

In FontCast episode one, our three partners – Brad, Becher and Brad – discuss the big stories of the week and take an in-depth look at the return of Parliament with special guest David Killick.

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Premier Hodgman’s State of the State speech: The key takeouts

  Premier Will Hodgman today delivered a confident State of the State speech, in which he clearly laid out his Government’s plan for continued economic growth and reiterated his commitment to delivering the Government’s election policies, while wisely eschewing calls from some quarters for radical policy reform. The hallmark of the Hodgman Liberal Government’s success…

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Aged Care Royal Commission poses interesting challenges for sector

By Managing Director Becher Townshend “Tell it early, tell it all, tell it yourself” – Lanny Davis With the announcement by the Federal Government of a Royal Commission into the aged care sector, those providers in the top 100 have had their work cut out for them over the Christmas break.  That is because the Royal Commission…

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2019 – an interesting year ahead

By Font PR Well, 2019 is here and if you’ve been unlucky enough to draw the office short-straw (or you’re in business like us) you’re already back at work and contemplating the year ahead.  For most, the main game will of course be the Federal election and the expected Labor victory under Bill Shorten.   Unlike previous Oppositions…

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2018 local government election update

Initial counts were conducted yesterday and overnight and while there is still much counting to go in the bigger councils, there are already some key results and take-outs.  Pleasingly, turnout was up to over 58 per cent state-wide (the second highest on record), reflecting strong voter interest in local government.  Outside of Hobart, there has been some significant changes…

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Ministerial reshuffle

Following the revelations about a personal relationship developing between Minister Sarah Courtney and her Departmental Secretary Dr John Whittington, the Premier has announced a minor cabinet reshuffle in order to avoid any perception of a conflict of interest.  The inquiry by Mr Damian Bugg QC found that while Ms Courtney breached the Ministerial Code of Conduct in…

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Two of Tasmania’s top communications professionals join Font PR

Two of Tasmania’s top political strategists and communications professionals, the two Brads – Brad Stansfield and Brad Nowland have joined the state’s leading public relations firm, Font PR as Partners.  Font PR Managing Director, Becher Townshend said the ‘two Brads’ would significantly expand the firm’s business presence in Tasmania and interstate, taking the business, which is recognised for its leadership…

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The power of communities to create real change

By Senior Consultant Lucinda Szczypior As a mum, the recent spike in meningococcal cases in Tasmania tears at my heart strings and frightens me to the core.    However, the one positive I take away from all the heartbreaking personal stories, community protest and subsequent media coverage, is that we as a community have the power to create change.  With a relatively small…

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From Russia with love: Putin’s World Cup

By Graduate Consultant David Abbott As my body clock slowly returned from MSK (Moscow Time) after many long nights on the couch glued to the television for the FIFA World Cup held across Russia in June and July, I was able to apply a different lens to the latest edition of the greatest sporting event on earth.  During…

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2018-19 State Budget wrap

Welcome to Font PR’s 2018-19 State Budget wrap for the first Liberal budget of this term. Drawing on his experience as a political journalist and government relations specialist, Font PR Managing Director Becher Townshend has provided his insight into the budget below. For those with less time to spare, we have also put together a video of Becher’s summary,…

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Time’s up for local government ownership of TasWater

By Strategic Partner Paul Arnold It was refreshing to see that Tasmanian voters decided to elect a majority government for a second successive state election, giving the Hodgman government a full eight years, (2014 – 2022) to make its mark on the Tasmanian community and economy. This election result is at odds with the voting…

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The future of privacy in the digital age

By Consultant Bonnie Whitton With the current discourse around the Cambridge Analytica scandal it’s no surprise many of us are questioning the amount of personal information we have inadvertently shared online. Technology has completely changed the way we go about our day and most of us don’t give a second thought to the data we…

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The media puzzle

By Senior Consultant Jane Cook I hear much criticism these days of the tone of public debate and repeated calls for the standards of public discourse to be lifted. That when discussing an issue, we need to quit with the juvenile and personal comments and stick to the facts. Problem is, many people seem to…

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Cheating from the top

By Strategic Partner Tom O’Meara The fact that Australian cricketers premediated a disgraceful ball tampering scandal is bad enough, but the killer which has Australia mourning and the world outraged is that the decision was made and approved by the captain and vice-captain. Captain Steve Smith is ranked number one Test batsmen in the world and…

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March 2018 Cabinet reshuffle

The second term of the Hodgman Government sees Parliamentary Secretaries, Sarah Courtney and Roger Jaensch elevated to Cabinet. Sarah Courtney takes the Primary Industries and Water portfolio, along with Racing, while Roger Jaensch is now the Minister for Human Services, Housing and Planning. Deputy Premier Jeremy Rockcliff in losing Primary Industries, takes over Infrastructure from…

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Liberals’ emphatic win

By Managing Director Becher Townshend Well the election has been won and lost, or in this case it has been won and won, because to use a cliché Oppositions don’t win elections, Government’s lose, and with the second back-to-back majority win for a Liberal Government in Tasmania, Will Hodgman and his team have delivered. In the…

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Alter (social) egos and the demise of the world as we know it

By Senior Consultant Georgi Wicks What an extraordinarily strange and absurd digital world we’re living in. It’s fascinating, exciting if not a little bit daunting. If you stand back and just take it in, it becomes clear we are at a pivotal moment in our online world, in more ways than one. The way in…

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Tasmania’s north west: a region to be proud of

  By Strategic Partner Paul Arnold Tasmania is arguably the most regional state in Australia. In part this is due to the colonial settlement strategy, or was it a concoction of penal colonies, without much strategy? Nevertheless, the three distinct regions in Tasmania have forged very different societal and economic structures that have been the…

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Going live to stand out from the pack

By Graduate Consultant David Abbott In the current media landscape, where platforms to distribute information are continually evolving, it is more important than ever to keep your finger on the pulse to identify new ways to ensure your message is being heard by your target audience. While it may be intimidating for some to present…

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Communication tips to navigate the festive season

By Senior Consultant Lucinda Szczypior The lead up to Christmas is a busy time for many of us, both professionally and personally.  Not only are we running around trying to find suitable presents for our infinite gift list, and ensuring we have every ingredient for our Christmas day menu, there are also work deadlines to…

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The squeaky wheel gets the oil

By Senior Consultant Jane Cook The saying “the squeaky wheel gets the oil” is a line we’re all familiar with. The original line was actually “I hate to be a kicker, I always long for peace, but the wheel that does the squeaking, is the one that gets the grease” by the 19th Century American…

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Cheers to collaboration

By Graduate Consultant David Abbott After spending many years working as a bottle-shop casual while completing my degree, I have sold a significant amount of booze to a variety of punters, with a wide range of tastes. One thing that became evident during this carefully constructed, multi-faceted, longitudinal research assignment, was a rise in the…

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Sometimes, if you’re not first you’re last

By Strategic Partner Tom O’Meara This is the time of the year when you realise that finishing second is a galaxy away from winning, whether it be in business, politics, sport or everyday life decisions. It was only a month ago that Richmond won the AFL grand final for the first time in 37 years, and supporters…

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To assume makes…

By Senior Consultant Georgi Wicks Ah, but to assume. It has taken me many years to get to the place I am now, however I suspect I still have a long way to go and many more lessons to learn – albeit unknown. I am excited for the future, and honestly feel while there are…

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Everything old is new again

By Font PR Strategic Partner Paul Arnold While the resignation of State Minister, Matthew Groom comes as a shock, it is not surprising to the casual observer. State ministers are under enormous pressure hour by hour, day by day, week by week. Not surprising the workload and pressure takes its toll on any reasonable person…

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September 2017 cabinet reshuffle

With only six months to go, Premier Will Hodgman has continued the steady as she goes strategy for what he will hope is his last Cabinet reshuffle prior to the Tasmanian state election, which must be called by March 2018. The move is a result of the announcement by Minister for State Growth, Energy, Environment…

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The power of influencers

By work experience student Ebony Abblitt With the rise of social media, it is no surprise there are people turning to these social platforms as a form of income or to launch a career in the media industry. July 2017 social media statistics reveal there are 17 million Australians using Facebook, with 12 million using…

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The great wage debate

By Strategic Partner Tom O’Meara In June, the Australian Football League agreed to a six-year pay deal for players worth $1.84 billion over six years and the average payment jumped from $309,000 to $371,000. An extension of the overall agreement is the unbelievable media coverage of Richmond’s Dustin Martin. He ended the drama last week by…

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Sustainable management starts with the community bank

By Graduate Consultant, Stuart Roberts Unlike many of my peers, subjects on ethics and corporate social responsibility really struck a chord with me at university. While others would groan with boredom, I connected with everything from the classic works of Plato and Socrates to the everyday ethical challenges of modern business. Moving from university into…

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The power of a good story

By Senior Consultant, Lucinda Szczypior  The successful launch of Australia’s first dementia village by Glenview Community Services and Font PR, has only reinforced to me just how powerful, a good story, executed well, can be. The story of Korongee centres around a concept for a ground breaking Australian first suburban village, to be built in…

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Legislative Council – what next

By Strategic Partner, John Barker The State Liberal Government is experiencing more than its share of opposition from the “independent” Legislative Council. It could be argued that some current members of the Legislative Council see themselves as a form of alternative Government rather than intended to be a House of Review. The Legislative Council currently…

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2017-18 State Budget wrap

Welcome to Font PR’s 2017-18 State Budget wrap for the fourth Liberal budget of this term. Drawing on his experience as a political journalist and government relations specialist, Font Managing Director Becher Townshend has provided his insight into the budget below. Along with Becher, John Barker of John Barker and Associates has used his vast knowledge of the government sector…

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Building the economy with infrastructure

By Strategic Partner Paul Arnold The north west is blessed with one of the best roads in the country between Devonport and Burnie, thanks to the spoils of marginal electorates. However, don’t scratch too far, alas we have the worst of infrastructure as well. Evening out the marginal seat expenditure pattern would be a little…

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It’s so bad… it’s good.

By Consultant Ned Worledge Have you ever watched a commercial, read a news article or looked at an advertisement which is so bad, ridiculous or cringe-worthy you had to show someone else? Or maybe the ridiculous tagline gets stuck in your head, spinning around your brain for days like an earworm. In the last few…

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All that glitters

By Consultant Georgi Wicks When I was younger and figuring out what I wanted to do when I (eventually) grew up, the allure of PR hooked me. I was seduced by party planning, rubbing shoulders with the well-to-do, and the glitz of publicity. However, now I am older, and perhaps a little wiser, I would…

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‘Sharenting’ – parenting in the Facebook era

By Senior Consultant Lucinda Szczypior As a new parent, I thought it was pretty harmless to share cute photos of my little man’s milestones on Facebook, including a video of him wearing just a nappy and learning to walk. But is this really harmless parental sharing?  Am I having a negative impact on his future…

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Brain drain battle

By Graduate Consultant, Stuart Roberts As a young, recently graduated Tasmanian, choosing whether to stick around, or succumb to the temptation of mainland employment was a decision I, and almost every one of my peers has had to contend with at some point. Personally, I know this is where I want to be, and I…

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Penalties adjusted to match changing workforce

By Strategic Partner, Tom O’Meara The reduction in penalty rates and a significant movement from full to part-time workers in the Australian workforce may have no connection apart from being topical, February stories. But what if they are connected?  What if part-time and casual workers have decided they only need to work Saturday, Sunday and…

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Are you serious? You’ve got to be kidding me

By Strategic Partner Paul Arnold The recently released TCCI Tasmania Report gives an interesting report card on the performance of the State’s economy. The report confirms that the largest employment industry for the North West (NW) in 2011 was manufacturing at 12.2 per cent of the workforce, followed by retail trade (11.5 per cent), with…

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What makes news?

By Consultant Ned Worledge Throughout working in media and PR, I’ve come across a common theme when approached to help publicise a story or issue. When we work, and effectively live in the bubble of our world, issues which have relatively little interest or importance to the wider community often seem highly important to us…

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2017 – Another Challenging Year Politically

By Strategic Partner John Barker With voters seemingly becoming more frustrated with major political parties and the perceived actions of their representatives, the 2017 Federal political scene is looking predictably unpredictable. The support of fringe groups and minor political parties, no matter how undisciplined they maybe, runs parallel with a declining interest in the contributions…

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The paywall has arrived

By Graduate Consultant Stuart Roberts The Mercury has taken a brave step forward as the first Tasmanian Newspaper to enforce an online paywall subscription. This is no unwarranted cash grab, this is inevitable action taken by a publication looking to sustainably produce high quality, well researched content into the future. The days of free, high…

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The Main Event

By Strategic Partner Tom O’Meara The value of major events is so often misunderstood that it creates such a divisive argument which sullies the truly great contribution to community and the state’s economy. Some of our major events attract government funding. Many don’t and for very good reasons i.e they are financially successful in their…

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Avoiding dairy at our peril

By Strategic Partner Paul Arnold Not long ago milk production was seen as the great white hope for Tasmania, and we were all set to be swept up in a wave of prosperity while well-meaning industry sources encouraged farmers to grow their herds, fill the factories and prepare for the ride. Despite the positive outlook,…

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Can this Federal Liberal Government survive?

By Strategic partner John Barker The implications of the extraordinary result of the July federal election is already very evident when assessing the recent performance of the Australian Parliament. Scraping over the line with a one seat majority in the House of Representatives and a very weak position in the Senate raises the obvious question…

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Thinking outside the bottle

By Consultant Ned Worledge Like 51 per cent of Australian males, beer is my usual alcoholic drink of choice. As a keen home brewer and pseudo-hipster who wishes he rode around town on a 70s Triumph Café Racer, the romantic idea of spending my days refining my own range of ales, pilsners, hefeweizens and lagers…

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Lets climb the paywall

By Graduate Consultant Stuart Roberts With leading international news publications gradually following the path of the pay wall, the divisive topic of free online content is bound to be a significant discussion in coming years. The digital age has brought our desire for breaking news to another level, with old fashioned fact checking taking a…

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Time to grasp the nettle on parliamentary reform

By Managing Director Becher Townshend There has been much debate in recent years regarding the size of the Tasmanian parliament and while not wishing to enter the political fray of such things, it is important to articulate the reason why we need to increase the numbers of representatives in both of the state’s houses. Put…

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Old western reputation management

  By Consultant Georgi Wicks As all businesses would know, during any decision making process, the implications of an organisation’s brand will be central. This is because perception drives reality – what people think of you or your brand drives how they interact with your organisation. You can spend years building your brand and reputation,…

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Don’t take the bait

By Graduate Consultant Grace Quinn The Internet is a daily battle for attention. With clickbait and endless spam constantly competing for consumer attention it can be hard for businesses to compete in a market that appears to be full of illusions, trap doors and trickery. Chances are you’d be lying if you said you had…

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Communication breakdown

  By Strategic Partner Tom O’Meara  To say that Tasmania is different to other states is in no way disparaging to our island state, it’s simply a fact, just as there are differences between the regions within the state and if nothing else the Federal Election has proven this fact. If you were living in…

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Ah Democracy…the last bastion of civilised society, or is it?

  By Strategic partner Paul Arnold  The recent federal election again raises the spectre of the role of the media and its unwieldy influence. Some media outlets choose to make celebrities out of controversial personalities and then wonder why they are elected. Hardly, the responsible way to govern a country. Makes us all look a…

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Tasmanian sport needs media support

By Consultant Ned Worledge  The Tasmanian media wear many hats, from educator to a vehicle for human kindness. But perhaps the media’s ability to influence the public agenda and public perceptions is possibly the most powerful hat of all on the rack. In an increasing digital age, the shift towards more localised news coverage has…

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Federal election: the campaign so far

By Strategic Partner John Barker With less than three weeks campaigning remaining the Federal election outcome is on a knife edge. Neither of the major political parties have had ‘cut through’ with the electorate. The ALP has run better grass roots campaign emphasising its usual electoral strengths of education and health. Bill Shorten has performed…

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2016-17 State Budget wrap

Welcome to Font PR’s 2016-17 State Budget wrap for the third Liberal budget during this term. Font Managing Director Becher Townshend has provided his insight into the budget below, drawing on his experience as a political journalist and government relations specialist. Along with Becher, John Barker of John Barker and Associates has provided his thoughts, using…

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Challenging Times

By Strategic Partner John Barker  The long threatened double dissolution of parliament with a Federal election for both Houses of Parliament on 2 July will become a reality following the Federal budget on 3 May. The performance of the Federal Government, particularly Prime Minister Malcolm Turnbull has been disappointing. The public expectation following his elevation…

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When you knew you were in big trouble…

By Consultant Ned Worledge  When I was about 13, I tried to move my Mum’s car to the other side of the driveway, just a little bit, so I could set up my skateboard ramp on the nice, smooth bit of concrete. I mean, it was only the width of the car one way, and…

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Holding the tide back with a shovel

By Font Strategic Partner Tom O’Meara It won’t happen without angst, but trying to hold back the Uberization of Industry in Australia is like trying to hold back the tide with a shovel. With the State Government advising the community that it will introduce legislation to allow Uber to operate a ‘ridesharing service’ you can…

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Brooks elevated to Ministry

By Managing Director Becher Townshend  Well, they saying goes a week can be a long time in politics, and if that is the case then the last 24 hours has been an eternity. Gone after 20 years as a member of parliament and the last two as a Minister in the Hodgman Liberal Government, is…

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Content Wars: Facebook takes YouTube head on

  By Graduate Consultant Stuart Roberts  Every day we engage in discussions with thought leaders, discover another hilarious video, and marvel at breathtaking pictures on the internet. But where do we seem to stumble upon all this free content? The answer for most of us is overwhelmingly Facebook. Facebook has long failed to recognise the…

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Back to basics

By Consultant Georgi Wicks  Because I spend my days producing and implementing in-depth social media strategies, I sometimes assume everyone knows the basics, they don’t, and I was reminded again recently. So, to kick off 2016 my resolution is to stop assuming everyone knows what I talking about, and to start with the basics.  …

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You’re not as open minded as you think and here’s why you don’t believe me

By Consultant Trent Swindells  Working in PR and communications means learning to accept failure. I’m not talking about how my mother wishes I’d gone into medical school. What I mean is that anyone working in communications must understand what it means to engage with that mysterious, fickle and demanding beast known as ‘the public’. Some…

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Houston, we have a problem

By Font Strategic Partner Tom O’Meara Interesting how a few lines in a 76-page report stick like a barnacle and simply won’t exit the brain cavities. It happened this week when reading through the Tasmanian Report which provided a warts and all commentary by well-recognised economist, Saul Eslake. Saul was engaged by the Tasmanian Chamber…

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North west Tasmania, the new tourism Mecca of the future – if only…

  By Font Strategic Partner Paul Arnold Tourism is reported to be the second-largest economic contributor to the Tasmanian economy, worth around $1.3 billion per year. The MONA-led tourism recovery is serving southern Tasmanian tourism interests in an amazing way and the sight of construction cranes building new accommodation is most welcome. It’s a long…

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New age celebrity endorsements: social media celebrities

                      By Consultant Ned Worledge  Celebrity endorsements are nothing new. The fashion, make-up, alcohol, soft drink, bottled water, airline and wrist watch industries, among many, many others are guilty of using celebrities to promote their product. Today, people understand the use of celebrities to push…

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Love local radio? Podcasts can be local too

                    By Consultant Trent Swindells  I love podcasts. In the car, walking the dog, doing the housework – it’s all good podcast time.  I worked in commercial radio for around 20 years and there are many, many, many things I don’t miss about it, but I still…

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Five ways to regain momentum following a PR spike

  By Consultant Ned Worledge For weeks, or even months you plan a major announcement for your client. Finally the day arrives and you share the information with the world. Your perfectly timed, perfectly orchestrated event attracts outlets from all around town and you spend the afternoon organising interviews for your client on radio drive…

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The New Federal Leadership – Performance, Challenges

      By Strategic Partner John Barker To win and maintain the support of Australian voters a key ingredient for any political party is to attract the ‘middle ground’. This often requires a significant switch of party attitude if not policy and demands a leader with charismatic qualities. Bob Hawke did it in 1983.…

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Wanted – new class of entrepreneurs

By Font Strategic Partner Paul Arnold Our economic fortunes and consequential employment opportunities are driven largely by entrepreneurial vision. There is no better place than north west Tasmania to enjoy observing a large number of individuals who have shown the way in so many areas of economic prosperity. Some of the pioneers that we ‘own’…

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Launceston the university city

By Font Strategic Partner Tom O’Meara The $200 million project to relocate the University of Tasmania’s (UTAS) northern campus to the edge of the Launceston CBD will create an education-driven economic revolution for the city, and while such a project was never going to be easy, please – all naysayers, take a deep breath and…

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The future is written…

By Consultant Trent Swindells If you could have your education over again, what would you do differently? Maybe you wish you’d invested your time in computer science and developed the Google search algorithm, or the iPhone? Or perhaps you wanted to follow your passion and become the world’s greatest saxophonist? Personally I love writing and…

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Conscience vote – call for action

By Strategic Partner John Barker The Federal Liberal Government is rapidly placing itself in a no-win situation with its continued endeavour to oppose a parliamentary conscience vote on marriage equality. The issue has increasingly strong public support and delaying further consideration by not allowing all of its members to vote on conscience in the parliament…

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Tesla – disruptive technology at its best

By Managing Director Becher Townshend  For those that don’t know, other than being a passionate communicator, I’m also a bit of a car nut. Well actually, it would be fair to say that I have an unhealthy obsession with cars to the point that my first childhood memory is playing with a little yellow toy…

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Social media marketing – the next generation of advertising

By Graduate Consultant Emily Dunn Why is the iPhone the best thing since sliced bread? With a double dose of cynicism it could be argued that our increasingly idle, small-attention-span lifestyles have created a demand for products that give us instant gratification and everything we need in one package. Yet looking at it from a…

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PR advice for the families of Game of Thrones

By Consultant Trent Swindells When season five of Game of Thrones reached its terrifying conclusion, it set yet another high watermark for a series that has really captured the zeitgeist, breaking records for illegal downloads and seizing office watercoolers everywhere. The season finale also marked the point where the TV show’s producers caught up with…

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Teens and Facebook still friends

By Consultant Georgi Wicks Facebook is still the number one social media platform for teens, a 2015 study has reported. Published by Pew Research Centre in the USA Teens, Social Media and Technology Overview 2015 confirmed not only the popularity of Facebook among adolescents, but also that smartphones are facilitating the shift in communications of…

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Tasmania attracts national communications forum

  By Senior Consultant Lucinda Szczypior   If you are reading this article, you are no doubt aware of the power that public relations has to bring about huge transformations in the way we live and work. As a member of the Public Relations Institute of Australia (PRIA) Tasmanian Council, I am excited to tell…

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2015-16 State Budget wrap

Welcome to Font PR’s 2015-16 State Budget wrap for the second Liberal budget during this term. Font Managing Director Becher Townshend has provided his insight into the budget below, drawing on his experience as a political journalist and government relations specialist. Along with Becher, John Barker of John Barker and Associates has provided his thoughts,…

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Manufacturing – a key ingredient of a diversified economy

  Font Strategic Partner, Paul Arnold gives his views on Tasmania’s North West economy The manufacturing base of the North West economy is a key strength that has emerged over the past 40 years. While the mining region’s heritage has a century of history, it is only the emergence of manufacturing expertise that has brought…

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