Font consultants have been busy learning about the latest trends, technologies and tools from world leading experts in marketing and communications to ensure we provide our own clients with relevant, current and internationally recognised PR and marketing practices.
In late October, we kicked off our month of learning with the Australian Marketing Institute annual conference in Melbourne.
The conference featured a varied mix of presenters and topics, including the Corporate Communications Manager at Kimberly-Clark, Joanna McCarthy; Deloitte Economist, Chris Richardson; international branding expert, Professor Mark Ritson; pyjamas king Peter Alexander; and 2012 Cannes Lion Advertiser of the Year, Bruce McColl.
With some of the country’s best marketing brains in one room, ideas flowed thick and fast over the two days.
Some key take-aways from the conference were:
- Getting noticed is more important than influencing emotions.
- The economic forecast for Australia is mixed, as trade has peaked and is expected to fall, but the forecast pace of growth is still extremely good.
- To be competitive, differentiate your product or service. Do what no-one else could or would do.
In November, we returned to Melbourne for the World Public Relations Forum.
Delegates from every major continent gathered to talk all things communications, with social media a strong theme throughout the three-day event.
Keynote speakers included Wadah Khanfar from the Sharq Forum; Richard Edelman from Edelman; one of the world’s largest communications firms; and Charlie Miller, Vice-President of International Corporate Communications at Boeing. The conference was facilitated by ABC reporter Virginia Trioli.
The Forum also included a Gala Dinner for delegates on the second night, which presented a fantastic opportunity for participants to socialise and network with peers from interstate and abroad.
Key take-aways from the World PR Forum included:
- If not effectively managed, social media can present all sorts of legal issues for organisations.
- PR must be managed at a local level. Instead of using one large PR firm to manage all communications, Boeing uses a number of smaller, local agencies to ensure its communications are relevant and meaningful.
- Transparency is the key to building relationships with communities and consumer bases.
The next World PR Forum will be held in Madrid in 2014, so we are now officially taking suggestions as to how we may bribe our Managing Director Becher into taking the whole team!