How We Do It
We strongly believe in starting with a good plan, and the best plan starts with analysis. That’s because before you can reach your destination, first you need to know where you are. We look at everything – your objectives, target markets and audiences, key messages, your brand profile and brand values, competition, organisational KPIs, existing communications, resourcing and anything else that impacts on your current situation.
Teasing out all of the elements that contribute to your situation analysis helps us to define where you need to focus your attention to achieve your objectives. And we know from experience that this typically differs from job to job. That’s why a strategic, tailored plan that outlines which communications and marketing tools to use when and how, is the best way to reach your goals.
But rather than write pages of theory and pontification, we thought we’d share a few of our diverse projects instead.
The exquisite tastes of one of Australia’s most prestigious sparkling wines combined with the expert touch of Tasmania largest and leading public relations firm could only mean a recipe for success.
The Anglican Church in Tasmania, like many other institutions in Australia, in the early 2000’s faced increasing claims of child sex abuse.
Reputation is a treasured asset to any organisation. It is fragile, easily damaged and immensely hard to restore, therefore its management is fundamental.
Font and its associates ran an intensive campaign to highlight the unreasonable milk price being offered by National Foods to Tasmanian dairy farmers. We devised a comprehensive strategy incorporating numerous elements, which attracted the support of the entire Tasmanian community and eventually led to resolution of the dispute.
After a relentless eight-month campaign, the Tasmanian Government made sweeping legislative changes to land tax in Tasmania, described by then Treasurer Michael Aird as the biggest reform of land tax ever seen in the State.
With the reputation of controversial wind turbines fitted to Hobart’s iconic Marine Board building sitting in a mangled mess on its roof, it was up to Font to help turn the project into a shining example of clean, green renewable energy in Tasmania.
At its completion, more tickets were sold to Power Plant than any other ticketed arts event ever presented in Tasmania. It was seen by around 13,000 people, and additional timeslots had to be added for entry to meet patron demand.
On May 10, 2011 the Menzies Research Institute Tasmania received word that it would not be subject to federal funding cuts that threatened a 50 per cent cut to the Institute’s annual budget and the loss of 150 medical research jobs in the State. Font was asked to help with the design and implementation of a short but effective lobbying campaign.
In February 2010, Font PR were engaged by Hobart business couple Marie-Chris Lottenbach and Terry Cromer to deliver a range of public relations services designed to increase the profile of their new five star accommodation enterprise.
Font PR was approached in 2010 to assist in the promotion of the annual Australian Aquaculture conference to be held in Hobart, due to its previous work within the aquaculture industry in Tasmania.
Through a strategic media campaign Font helped St Ann’s to build a database of more than 160 people, who registered to support its campaign to convert unused bed licenses to Community Aged Care Packages. This exceeded the objective by 100%.