Case Study: Jansz – A cool climate recipe for success
The brief: The exquisite taste of one of Australia’s most prestigious sparkling wines combined with the expert touch of Tasmania’s largest and leading public relations firm could only mean a recipe for success.
When the Hill-Smith Family Vineyards approached Font PR to capture the exclusivity, class and excitement in the launch of their new, high end Jansz Tasmania Single vineyard Cuvee Chardonnay 2007, the result was a perfect fit.
As one of the world’s finest cool climate wines and the State’s first sparkling wine to be made traditionally, Jansz is a brand synonymous with Tasmania. As the only Tasmanian brand solely devoted to the art of sparkling winemaking, Jansz Tasmania named their ground-breaking technique Methode Tasmanoise.
The story: Encapsulating the exclusivity and grandeur presented in the brief and creating an event that represented everything Tasmanian, the experience and flair of Font PR made the launch a stand-out. Not just a promotion, it was a “thank you” to the Tasmanian community for supporting Jansz Tasmania over the years.
The one of a kind event was staged at the iconic Tasmanian Museum and Arts Gallery (TMAG), providing a distinctly Tasmanian atmosphere. The event placed Jansz at the centre of a “cool climate wonderland”, showcasing the finest aspects of Tasmanian culture to the state’s community and business leaders. The stakeholder soiree was supported by a media launch and media tasting of the product, targeting both local and industry media.
One of the key advantages Jansz gained from working with Tasmania’s premier public relations firm was a comprehensive local knowledge of the Tasmanian media and business sectors, with strong and enduring relationships delivering media coverage of the highest level.
Led by Senior Consultant Lucinda Szycypior but supported by the entire Font PR team, and incomparable level of quality and exclusivity was achieved. Font PR’s deep connections in the media and in the Tasmanian community, combined with past event management, delivered a launch that was exclusive, unique and prestigious.
The results: The Jansz Tasmania’s Single vineyard Cuvee Chardonnay 2007 launch was met with excitement and appreciation by the well over hundred people who attended. The event was covered by both television and print. Experience, local knowledge and dedication to the smallest details by Font PR ensured all aspects of the launch were of the highest standard, delivered on time and within budget.
Testimonial from Hill-Smith Family Vineyards Owner and Managing Director, Robert Hill-Smith:
“We are very proud of Jansz Tasmania, its heritage and connection to the community. That is why we wanted to partner with Tasmanian’s leading PR agency, FONT PR, for our special new release of Jansz Tasmania Single Vineyard Chardonnay 2007. With their assistance, we brought to life our story through an exclusive soiree held at the Tasmanian Museum and Art Gallery. We are thrilled with the outcome on the night and also the support provided post the event, resulting in premium media coverage.” – Robert Hill-Smith.