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PR in the digital age

  Today, keeping up with online technology is more challenging than ever. We live in a digital age where music, movies, friendships, business and communication are all tweeted, liked, downloaded, shared and posted. It should come as no surprise the PR industry is becoming increasingly interactive. Many of today’s consumers, politicians, businesses, editors, journalists and…

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What-ify? A guide to Spotify

  When I was asked to research Spotify and its role in the growing trend in online music, my first reaction was “spot what”? However, my first Google search revealed that I’d been living under a rock and this program was quickly taking the world by storm. For my fellow rock-dwellers, Spotify is a music…

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Marketers miss opportunities for mobile marketing

  Earlier this year, two global leaders in digital marketing produced the inaugural Cross-Channel Marketing Report 2012, which included an analysis of mobile use for marketing. The report revealed that 51 per cent of marketers were not integrating mobile marketing into their marketing mix. With 52 per cent of all Australians now owning a smart…

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A new approach to measuring PR

  Measurement of public relations has always been associated with uncertainty. Despite wide agreement that it is a key issue for the industry, there has never been a standardised approach to measurement across PR firms, with most adopting individual methods. One common measure was Advertising Value Equivalents (AVEs). This method calculates the same value that…

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Reinvigorate your corporate communications through imagery

  The old adage ‘a picture tells a thousand words’ has never been more appropriate than in today’s media and communications climate. Further, with media outlets and individuals becoming increasingly under-resourced and time-poor, it is more important than ever for organisations to make best use of imagery in all corporate communications. With a new-found hunger…

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