Social media and the State election

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With an election due in the first half of next year, it would be a pretty safe bet that Tasmania will be in election mode from the May 23 State Budget, and so it is time to think about what you or your organisation wants to say to politicians in the lead up to the polls.

The only interference in the state campaigning will be that of the Federal election in September as the State Government has moved to delay the October local government elections until next year.

Interestingly, this move to delay municipal elections also gives the State Government more options in terms of when it may call an election, so any way you look at it, 2013 is all about elections.

Currently, we’ve already got an upper house election underway and it has been interesting to observe the amount of energy being put into the social media aspect of the campaign, particularly in the seat of Nelson.

No doubt part of this increased activity is due to the spending limits imposed on legislative council elections, but more importantly itis clear that regardless of budget, no election campaign can now be undertaken without taking social media into account in Tasmania.

What has been interesting to note, is the way in which social media has shaped the debate surrounding the legislative council elections and while the issues don’t appear to be resonating with the community enough to determine the outcome of the poll, they have certainly echoed what the media are saying are the big ticket items for the campaign.

Given this and the need to put your best foot forward in the lead up to the State and Federal elections, now is probably the time to start thinking about what it is you want to say, when you want to say it and how you want to deliver your message.

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