Top 12 Tips for joining the world of Social Media!
1. Try listening first – Have a look and listen to what’s being said about your organisation online and monitor what others in your sector are doing and saying.
2. Know why you’re doing it – Are you building your brand, talking to your community, calling for action, raising awareness, fundraising or promoting a specific event?
3. Have a plan – Set some boundaries or guidelines for social media activity and nominate staff responsible for generating ideas and content as well as monitoring and responding to online community feedback or questions.
4. Be prepared – You already know the potential issues that could be harmful to your business, so write them down and prepare appropriate social media responses.
5. Choose wisely – There are bound to be social media platforms that work for your business and others that simply won’t. Examples include Facebook events, causes, groups or community pages and Twitter handles and #tags.
6. Relate to your audience – Understand that when it comes to social media your language will need to be tailored to suit the conversational nature of the medium.
7. Add value – Give your audience a reason to talk to you, whether it be providing insight, asking for feedback or offering deals, you need to give them a reason to stay in touch.
For example, don’t just post a media release if you can ask a question instead. Those engaged in social media want to hear opinion or be provided with an opportunity to post their own.
8. Don’t isolate it – Work your social media efforts into all of your other communications. Don’t forget about social media when you’re communicating through traditional channels.
For example, link back to your website, include a Facebook ‘like’ button and incorporate links in your email signatures.
9. Don’t neglect it – While it is free, social media is resource intensive and an inactive social media presence can do more harm than good.
10. Be transparent – When you’re not going to be online inform your social media community and provide an alternative contact.
11. Don’t panic – Use common sense and be polite, honest and timely. If someone posts something inappropriate let them know why you’ve removed it.
12. Evaluate your performance – Review your online presence and ask yourself if you’re achieving your goals. Look at what has worked and what hasn’t and plan your next move.
Some people will try to tell you they’re a social media guru, but the fact is, due to its ever-changing nature there’s no such thing. Some things will work better than others. So just experiment and most importantly have fun and enjoyit!
For more information or to arrange social media training contact us!