Tasmania attracts national communications forum

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By Senior Consultant Lucinda Szczypior


If you are reading this article, you are no doubt aware of the power that public relations has to bring about huge transformations in the way we live and work.

As a member of the Public Relations Institute of Australia (PRIA) Tasmanian Council, I am excited to tell you that for the first time in over a decade, the national 2015 PRIA conference is heading to Hobart in October.

Inspired by MONA and its incredible positive impact on our state’s tourism sector, the conference will focus on the theme of Huge Transformations.

The PRIA Conference is a fantastic opportunity for anyone working in, or with an interest in marketing and communications, as it brings together PR practitioners, international community experts, as well as community, business and government leaders to explain, debate and discuss the case studies, cutting edge research, experiences, innovation and creativity which characterise huge transformations, right here on our very own doorstep.

The work of PR practitioners covers the full gamut, from inspirational community engagement to coping with disasters and crises, from climate change to domestic violence, to how best to communicate about the big issues of the day, to campaigns which make us healthier and happier.

This conference is also your chance to manifest a huge transformation in your own career and organisation, and our goal is for you to leave with a newly inspired passion to make a transformative, meaningful impact through your work.

National conference speakers announced to date include:

  • Alisa Brown, Group Director, Digital Product and Development at News Corporation Australia
  • David Hearn, Federal Government Media Relations at Mitchells
  • Amanda McKenzie, CEO at the Climate Council, with more speakers to be released in the coming weeks.

Joining the national line-up of conference speakers will be:

  • Governor of Tasmania, Hon Kate Warner AM and
  • Founder of the Lark Distillery, Bill Lark
  • Dark MoFo Creative Director Leigh Carmichael
  • ‘Tassie Fires – We Can Help’ Facebook page creator Melanie Irons.

It’s not very often that we get a chance to immerse ourselves in a three-day line-up of national, international and local communications leaders without having to leave the state, so I would urge you to support this conference opportunity.

Unfortunately, while I am urging you to attend, I will be bowing this one out – most likely doing my best impression of a beached whale, awaiting with fear and anticipation the arrival of our new addition to the Szczypior family!

The 2015 PRIA Conference will be held at the Hotel Grand Chancellor in Hobart from 25-27 October.  For more information visit www.pria.com.au


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